LabSpec is an annual catalogue providing a complete guide to products and services for scientific and medical laboratories in New Zealand.
As well as being a buyers guide, the unique format of product specification / description allows potential buyers to differentiate between a number of products, locate the possible source and narrow the number of choices to a few suppliers or products prior to making contact with suppliers.
Products are indexed by name and cross referenced for easy location. A brand / manufacturer / distributor index is also included to lead the customer to the distributors of a particular brand.
LabSpec is an A4 perfect bound book interspersed with high quality colour display advertising throughout the four sections: life science, general instruments and accessories, chromatography and spectroscopy.
WEBSITE: To maximise your advertising investment and exposure in the market all LabSpec advertisers automatically have their products listed on the labspec.co.nz website.
Opportunities for banner advertising and new product promotions are available and an effective add-on to your marketing plan to keep your customers up to date with the latest technologies.
READERSHIP: The target readers of LabSpec are qualified and carefully selected senior staff and managers in scientific, medical and technical, environmental, animal health, food and beverage laboratories, hospitals, universities, and research institutes throughout New Zealand.
DISTRIBUTION: LabSpec is distributed free of charge and has a circulation of 3,500 copies.
ADVERTISING RATES (all rates exclude GST):
Front cover $5,500
Back cover $4,200
Inside front cover $3,200
Inside Back cover $2,900
page 1 (first right hand page) $2,500
contents half page $1,950
Section dividers:
Life science $2,450
General Instruments & Accessories $2,450
Chromatography $2,450
Spectroscopy $2,450
Display advertising (full colour) no of insertions
1 2 3+
Double A4 page spread $3,600 $3100 POA
Full A4 page $2,250 $2,000 $1,750
Half page $1,650 $1,450 $1,250
Third of a page $1,350 $1,200 $1,050
Quarter page $1,130 $940 $800
Company profile and product listings (black and white only)
Full page A4 (includes multiple product listings) $1,700
Half page (includes multiple product listings) $1,300
Display advertising to the value of $2,250 includes a full page black and white company profile plus listings at no charge.
Display advertising to the value of $1,650 includes a half page black and white company profile plus listings at no charge.
Note: rates are $NZ
Dimensions
Trim size of A4 page: 297mm h x 210mm w
Page area (full page within page area): 277mm h x 175mm w
Full page with bleed on all four sides: 303mm h x 216mm w
Half page (horizontal): 130mm h x 175mm w
Half page (vertical): 277mm h x 85mm w
Third of a page (horizontal): 85mm h x 175mm w
Quarter page (strip vertical): 277mm h x 40mm w
Quarter page: 130mm h x 85mm w
Click for design specifications